Wearing beanies since forever, we are more than proud to add this piece to our portfolio. 100% wool, produced somewhere not in China. Currently in beta phase.

Ultra Season I

Make room in that wardrobe for the new season essential, the A New Day Ultra. Following the supportive spirit of soccer scarves, we had to have our studio garment, and hence, Ultra was born.

White Studio

Our little Eden, the White Studio. Bathed in natural light by day, perfectly equipped for night photography shooting, the White Studio truly is the place to shoot and to be. After all, beer is always cold at A New Day Studio.


Schwarzer Block, our first self-made product. The result of countless nights spent at White Space, trying to achieve excellent lighting for exceptional photography. Soon available on our website along with Weisser Block.